BDR Gear Autoresponder Series
The autoresponder series for BDR Gear is focused on providing quality information for the prospects while gently nudging them to a purchase. Some of the autoresponder messages are purely informational, while others are pushing for a sale.
The messages for this series are all spaced 8 days apart. Since this was an ecommerce site, I didn’t want to overwhelm the readers with sales messages too close together. Here are the first two messages in the series:
Hi,
When you’re going to be out in the wild (or outdoors at all), pack
for colder than you think you’ll need. It’s easy to take off
clothing if you’re too hot, but it’s hard to grab more if you’re
too cold.This is especially true if you’re going to be out in the wilderness
for any length of time. Whether you are hunting, hiking, or
camping, you need to pack enough clothes to keep you warm. When you
are still, your body doesn’t generate as much heat. Then you would
need more cover of some kind.Then, if you start moving again, you can take off a layer and put
it in your pack…so long as you won’t get too cold.You might think that you have enough to stay warm, but I just want
you to keep in mind that it can be colder than you think.Stay safe,
And the next message:
Hi,It’s important to put together your emergency gear in a way that fits your needs. For most people, that means having a bug out bag at home and a get home bag in their car.A bug out bag is a pack that you keep emergency gear in, ready to go at a moment’s notice. These are typically kept in the home. But what if you’re not at home when disaster strikes?
A get home bag is typically another emergency kit you keep in you car. This can be a shoulder bag, a small backpack, or similar. The purpose of this bag is to hold supplies you need to get home, or to another safe location.
Think of this as a mini bug out bag. Think of things that would help you get home or stay more comfortable until you get home. Things like: a flashlight, water, snacks, rain protection, and similar.
Remember, disasters can happen anywhere. It’s a good idea to be prepared no matter where you are. Make a bug out bag for you home. Then assess your average needs outside the home and create a get home bag that works for you.
Take Care,
