Blogs are Marketing Tools
If you’re not blogging, you’re behind. Blogging is a great marketing tool, and a great way to interact with potential or returning customers.
I’ve been blogging regularly since 1998, and I’ve a learned a lot since I started. My first blogs were like most people’s, I suspect. They were just pointless ramblings about stuff that I wanted to talk about. It was all horribly written and I’m sure I was the only reader. Well, my brother read something once, I think…
After a few false starts, a lot of learning, and a lot of writing, I started to produce blogs that people read. Not only did they read, but they subscribed, commented, and kept coming back for more. Today, I run three blogs, each with their own focus.
That’s what I want you to pay attention to: Focus. I write my blogs for my audience, not for me. That’s what you’ll want to do if you hope to create a successful blog. Readers want to get something in return for their time and effort. Your blog has to give that to them, or they won’t return.
Here are the three blogs I currently run:
Cube Escape - This is an entrepreneur and small business blog, focused on helping people transition from working as an employee to running their own company. I post to the blog regularly, sharing tips, tricks, and recommendations all centered around the site’s theme. And that theme is centered around the reader.
Outdoor Survival Info - I started this blog in the wake of Hurricane Katrina. It’s focus is to help people learn how to prepare for disasters, and how to survive if they find themselves in the middle of an emergency. A little bit of outdoor fun is thrown into the mix as well. I write articles for this blog, but I also act as an editor. I find articles written by others that I can post to the site. It’s all about publishing content the readers will find useful and informative.
The Pen of Caleb - This is the fun blog. Fun, but it does have a reader-centric purpose. You see, I love stories. I love all kinds of stories in all kinds of mediums — books, movies, and video games, to be specific. So I write reviews of stories I enjoy (and maybe some I don’t). This helps the reader by telling them about stories they may want to enjoy themselves.
Do you have a blog that’s lingering, and you don’t know what to do with it? Maybe you don’t have one at all and want to start one? I can help you start, maintain, or polish a blog. Your blog should work to market yourself, your products, or your service.
Contact Me today for a quote.